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Presentation Materials

What does it take to tackle a niche market? The first thing most people ask when considering whether to focus on vertical or niche markets is, of course, what are the benefits? Join us for this CompTIA Quick Start session to learn 10 steps to help you build an effective plan to assist your organization in becoming a dominant provider of IT solutions to your chosen vertical market. You’ll hear best practices on selecting a target vertical market and creating a profile for clients in that market to identifying key influencers in the market and creating a positioning statement. This is a must-attend session if you’re looking to expand your business into a new vertical and want to minimize obstacles to entry. Session attendees also receive the CompTIA Quick Start Guide to Entering a New Vertical Market.

Instructor: Ken Thoreson, President, Acumen Management Group, LTD and CompTIA Faculty Member